The number one stress of running a private practice is ensuring a consistent stream of new clients. Here are 7 great tips to boost your bookings.
Promote yourself in local communities and businesses.
It may sound old fashioned, but creating some flyers and leaving them on notice boards, in shared offices/accommodation or local businesses... can be a great way of attracting new clients.
So much of modern life and business is online and people tend to neglect the importance of in-person and physical advertising.
Augmentive can help If you are interested in creating some flyers for your own business.
Encourage existing customers to tell their friends.
If you have formed a good relationship with a customer, it is likely that they are already telling their friends and family about you. However, it might not have triggered in their mind that doing so could help you out. Letting clients know that you would appreciate their recommendation could be an easy way to reach large numbers of people, who are likely to be in your target demographic.
Reconnect with clients who have gone quiet.
If a client has dropped off it doesn't necessarily mean they don't want to continue working with you. Reach out to them; ask them how they are and if you can help them in any way. They might be needing a nudge and it could create some more bookings for you.
Expand your referral network.
Connecting with other specialists in your field or in related fields can be a great way to reach new audiences. For example, if you are a therapist, connect with a nutritionist or personal trainer and get to know their practice. You may find there is some overlap in the needs of your clients and both you, and your clients could benefit from the collaboration.
Have a photoshoot!
Stop for a moment and look at the photo you are using to market your practice. If you were a prospective customer, would it encourage you to book?
It is crucial that your profile photo conveys who you are and the service you are offering. If you are a yoga instructor, then show yourself in that environment, if you are a therapist, then a picture of you doing a downward dog might be rather off-putting.
Take some time to curate the right photo for your practice. Make sure that it is high-quality, clean and professional.
If you would like any help taking a new profile photo, drop us a message and we can help!
Ensure that your online presence is consistent and up to date.
It is likely that a potential client will google you to find out who you are and what you are like. That is why it is important to keep your personal branding the same across different platforms. If you have an anomalous profile that lets your online presence down it will have a negative impact on how people perceive you. This does not mean you have to constantly maintain multiple platforms, just delete the profiles that you don't need and focus on being consistent on those you are on.
Click here to update your Augmentive profile.
Increase flexibility and reduce DNAs with online appointments.
By offering virtual appointments you'll be able to maintain a strong relationship with clients if they move or go on holiday. This will give clients more flexibility, time and stability around their appointments.
A good addition to online appointments is notification reminders. This will prompt clients and reduce DNAs. Augmentive automatically takes care of payments, notifications and legals, meaning you don't have to!
